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January 15, 2014 01:55 am GMT
Good news! You just shot what might be the world’s funniest video ever. You’re going to be a friggin’ YouTube sensation. You’re totally going to hang out with Ellen. Bad news: you shot the video in portrait mode. Whoops! Now the entire Internet thinks you’re dumb. Horizon is an iOS app that auto-magically ensures that your videos are shot in landscape (read: widescreen) mode, no matter how you’re actually holding the phone. Even if you rotate the phone while shooting, the video’s orientation stays the same. Wondering why the whole portrait/landscape thing matters? Others have explained it more aptly than I probably can, but in a nutshell: pretty much every damn screen we watch video on these days is meant for widescreen/landscape content. When you shoot videos in portrait mode, you end up with big ol’ ugly black bars on the sides that take up an overwhelming majority of the screen. With Horizon, when you start shooting a video in portrait mode, it ends up looking like it was shot in landscape. When you start it in landscape, it still looks like it was shot in landscape. And if you start shooting in landscape, but turn the phone to portrait mode mid-way through? It keeps its landscape orientation throughout, but zooms in a bit. “But wait! Can’t people just learn to hold their phone the right way?” You’d think so. But given that mountains of crappy vertical videos that get uploaded to YouTube every day, it doesn’t seem like people are getting the idea. Alas, the people who need this app the most are probably the least likely to buy it — if they haven’t worked it out by now, they probably just don’t care. Apple ought to swoop these guys up and tuck the functionality right into the built-in app, doing away with vertical video (unless manually selected by the user) once and for all. I shot a quick demo video using Horizon earlier today. Whenever it appears that I’m just moving toward or away from the keyboard, that’s Horizon adjusting the frame by zooming in or out. Check it out below: So, how does it work? The video geeks in the audience have probably figured it out already. The answer: clever, on-the-fly adjustment of your video’s framing. Whenever you’re shooting a video in portrait, Horizon automatically crops off the top and bottom of your video and zooms the
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/23oSHObbeR8/
Horizon Shoots All Of Your Videos In Landscape, No Matter How You Hold Your Phone
Good news! You just shot what might be the world’s funniest video ever. You’re going to be a friggin’ YouTube sensation. You’re totally going to hang out with Ellen. Bad news: you shot the video in portrait mode. Whoops! Now the entire Internet thinks you’re dumb. Horizon is an iOS app that auto-magically ensures that your videos are shot in landscape (read: widescreen) mode, no matter how you’re actually holding the phone. Even if you rotate the phone while shooting, the video’s orientation stays the same. Wondering why the whole portrait/landscape thing matters? Others have explained it more aptly than I probably can, but in a nutshell: pretty much every damn screen we watch video on these days is meant for widescreen/landscape content. When you shoot videos in portrait mode, you end up with big ol’ ugly black bars on the sides that take up an overwhelming majority of the screen. With Horizon, when you start shooting a video in portrait mode, it ends up looking like it was shot in landscape. When you start it in landscape, it still looks like it was shot in landscape. And if you start shooting in landscape, but turn the phone to portrait mode mid-way through? It keeps its landscape orientation throughout, but zooms in a bit. “But wait! Can’t people just learn to hold their phone the right way?” You’d think so. But given that mountains of crappy vertical videos that get uploaded to YouTube every day, it doesn’t seem like people are getting the idea. Alas, the people who need this app the most are probably the least likely to buy it — if they haven’t worked it out by now, they probably just don’t care. Apple ought to swoop these guys up and tuck the functionality right into the built-in app, doing away with vertical video (unless manually selected by the user) once and for all. I shot a quick demo video using Horizon earlier today. Whenever it appears that I’m just moving toward or away from the keyboard, that’s Horizon adjusting the frame by zooming in or out. Check it out below: So, how does it work? The video geeks in the audience have probably figured it out already. The answer: clever, on-the-fly adjustment of your video’s framing. Whenever you’re shooting a video in portrait, Horizon automatically crops off the top and bottom of your video and zooms theOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/23oSHObbeR8/
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