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January 15, 2014 07:00 pm GMT
LiveIntent, a startup that provides tools for advertising in email newsletters and alerts, is announcing that it has raised $20 million in Series C funding.The company launched at TechCrunch's Disrupt conference in 2010, though at the time its goal was helping publishers "create meaningful connections on social networks." Now it offers an ad exchange for real-time, automated buying and selling of ads in email. (Its website declares, "Email is no longer about email," and you can see a sample ad to the left.)
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8wRWGjIPJTw/
Email Advertising Startup LiveIntent Raises $20M More
LiveIntent, a startup that provides tools for advertising in email newsletters and alerts, is announcing that it has raised $20 million in Series C funding.The company launched at TechCrunch's Disrupt conference in 2010, though at the time its goal was helping publishers "create meaningful connections on social networks." Now it offers an ad exchange for real-time, automated buying and selling of ads in email. (Its website declares, "Email is no longer about email," and you can see a sample ad to the left.)Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8wRWGjIPJTw/
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