For a Guy With Startup Roots, Kickstarter Offers a Second Shot

Launching a Kickstarter project is always a leap of faith. That especially holds true for Marc Barros, who launched a campaign for his new product on Tuesday — a smartphone lens attachment called Moment.

This is Barros' second commercial venture after he was let go from Contour, a company he founded while still in college. If you haven’t heard of Contour, that’s probably because its efforts have been largely drowned out by the marketing fusillade from its competition, GoPro.

Contour, which began its life as VHoldr, was part of the original wearable camera wave in 2008, much like the much more well-known GoProThe product recorded in HD, saved to SD cards, offered waterproof case accessories and had an app and social network. Contour struggled to compete with GoPro and its popular Hero cameras, eventually deciding to continue the fight without Barros. Read more...