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January 14, 2014 08:34 pm GMT

Effektif Brings Workflows To The Cloud With An IFTTT-Like Service For The Enterprise

effektifEffektif wants to do for the enterprise what IFTTT has done for the consumer web – automate workflows through a cloud-based service, but one designed instead to integrate with business level tools and processes, like Salesforce, Oracle, Google Drive, Box and more. The solution, launching today, is aimed at teams looking to coordinate around shared tasks, explains founder and CEO Tom Baeyens, who says the idea was inspired by fellow consumer-facing services like IFTTT and Zapier. Baeyens himself has been building BPM (business process management) systems for a decade, having previously founded open source projects like jBPM (acquired by JBoss, now RedHat), and Actviti at Alfresco. Taking a page from other startups replacing on-premise enterprise systems with cloud-based, Software-as-a-Service alternatives, Baeyens began to envision a BPM service “for the rest of us” – that is, one that anyone could automate and use in minutes, even if not technically inclined. That idea became what is today Effektif, a company which received a1.2M investment in March 2013 to get things going. The funding came from Berlin and Sunnyvale-basedSignavio, a fast-growing, profitable BPM provider founded in 2009, which was already working on shifting process modeling to the cloud. “They invested because they wanted a parter to execute their process models,” says Baeyens. “But also because they share the same vision about simplifying workflow and they believe in the company itself.” To explain how the service works, the founder provided an example use case. “Effektif does things like: ‘when an email arrives at this address, first create a task list for Jack to upload a document. When that’s done, upload the document to Google Drive, and create a new task that someone from the support team should take,” he says. At launch, the team has built the shared task list for collaboration and a process builder that combines a simple list view with a graphical flow. (This is based on BPMN, the industry standardwhich looks similar to flow charts). The piece involving the coordination of user tasks is nearly complete, and integrations with Drive, Box and Salesforce are due out in a couple weeks’ time, Baeyens tells us. The plan is to give away the core product – the collaborative shared task list – for free, while generating revenue by charging those requiring more advanced integrations. A paid “Team Workflow” edition will enable basic workflows involving cloud services, while the high-end “Enterprise Process

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xxDKgiV1-6A/

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