Deaf NFL Player's Inspiring Story Makes for Powerful Ad

The Seattle Seahawks are one win away from Super Bowl XLVIII, thanks in part to the contributions of fullback Derrick Coleman

But Coleman isn't just a bruising blocker who sometimes runs with the ball. He's also the NFL's only current deaf player, and just the third deaf player in league history

As you can imagine, Coleman has had to overcome plenty of doubters and naysayers to get where he is today. It's an inspiring story of perseverance, dedication and success — one that Duracell evidently thinks makes for effective advertising Read more...