Phones Down, Bottoms Up: Guinness Goes Anti-Tech in New Ad

Cellphones are great for a lot of things, but fostering great conversation at a pub isn't one of them.

Hence this theater-like campaign from Guinness in which the Irish brewer gently asks bar patrons to set aside their mobile devices for a bit. Is an alcohol-fueled cellphone backlash coming? Perhaps. Last month, this photo surfaced of a chalkboard sign outside a pub somewhere stating "Sorry, no Wi-Fi. Talk to each other and get drunk."

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