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January 13, 2014 06:50 pm GMT

NBC News Group Partners With Video Startup NowThis News

Now-this-nbc

NBCUniversal News Group has taken a minority stake in NowThis News, the quick-hit online video startup, and the two will collaborate on producing short video news segments.

The deal, announced Sunday night in a press release, will include production of short-form videos between the two companies that are aimed at attracting audiences on mobile devices and social media websites.

See also: 25 Most-Followed Users on Instagram [PICS]

NowThis News specializes in short news segments, with most taking only the 15 seconds allotted by Instagram video.

NowThis News already has partnerships with a variety of media outlets including The Atlantic, Slate, BuzzFeed and Mashable. The company was founded in 2012 by Huffington Post cofounder and former chairman Kenneth Lerer and former Huffington Post CEO Eric Hippeau. It has studios in New York and Washington, D.C. Read more...

More about Nbc, Business, Media, Nowthis News, and Instagram Video

Original Link: http://feeds.mashable.com/~r/Mashable/~3/BYPQYvDyojM/

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