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January 13, 2014 04:00 am GMT

Mophie Team Explains Why Its Expanding From Power To Storage

mophie space packMophie said earlier this week that it's expanding beyond its popular smartphone battery products with the upcoming launch of the Mophie Space Pack. Shortly after the announcement, I stopped by the Mophie booth at the Consumer Electronics Show to get a demo of the new product.The company's PR manager Kevin Malinowsky told that from Mophie's perspective, the company has "almost perfected" its battery products, so the team was looking for "the next pain point," and it settled on storage.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eGvkXKJNLoc/

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