Does Your Startup Give Away Too Many Freebies?

If you've attended a conference, sponsored mixer or networking event lately, you've likely gone home satisfied, pockets overflowing with your newfound free swag. From the standard (pens, t-shirts and tote bags) to the more lavish (slightly nicer pens, coffee mugs and phone cases), freebies seem to be a requirement for startups these days.

For many bootstrapped businesses, liberal giveaways could be the icing on the cake of financial downfall. If your freebies aren't part of a productive marketing investment, you're probably doing it wrong. Read more...