5 Kinds of Deal Seekers and What They Mean to Your Business

While many consumers are looking for the best deal, not everyone buys on price alone, new research shows.

While many consumers expect to get a deal or discount, others are willing to pay more, provided other needs are met, according to a study by Experian Marketing Services, a provider of integrated consumer insight, targeting, data quality and cross-channel marketing. A store's environment, the brands it carries, convenience and service all were deemed more important than price for the majority of consumers surveyed. In addition, nearly 40 percent of U.S. consumers are unlikely to change their behavior as the result of a discount. John Fetto, senior analyst, marketing and research at Experian, said it is critical that marketers know which customers want a deal or need a deal, and which outright rejects them. Read more...