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January 10, 2014 05:30 am GMT

Brands Are Coming to Snapchat. Will Users Disappear?

Snapchat-brands

The first snap was more of a bang: a panda with a gun to its head and a gift-wrapped box to the right. The background was black with dozens of crudely-drawn colorful lines.

That image might sound confusing or even frightening, but not to Snapchat users following the newly created account for HBO's hit show Girls. The three emoticons featured in its first post last week — a panda, pistol and package — are a throwback to a bizarre text message sent by one of the characters in the show's second season. The Girls account has since posted pictures teasing the season premiere and sharing snippets from the cast on the red carpet. Read more...

More about Marketing, Business, Apps Software, and Snapchat

Original Link: http://feeds.mashable.com/~r/Mashable/~3/zklcOhyYXhE/

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