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January 9, 2014 11:20 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/WWtyNkaxtQY/
Clever Tourism Ad Goads Frigid Chicagoans
Chicagoans probably didn't need much convincing this week to consider taking a vacation in a warmer climate, but Arizona Tourism pretty much beat them over the head with the message.
The tourism office unveiled a billboard featuring a giant sunbathing, bare-footed woman. Just beneath the image of her feet there was a giant flip-flop that appeared to be crushing two cars
The video below shows how that feat was achieved:
The timing for such an effort was good; Chicago and the entire Midwest was subject to a rare Polar Vortex last week that prompted the temperature to plunge to minus 16 degrees Fahrenheit at O'Hare Airport on Monday morning. In Phoenix, the high was 70 Read more...
More about Advertising, Business, Marketing, and Polar VortexOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/WWtyNkaxtQY/
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