10 Web Analytics Trends for 2014

Last year was a great year in the web analytics world. We saw awesome advancements from just about every vendor in the web analytics industry.

Some of my favorite achievements of the past 12 months were:

• Google rolled out the Google Tag Manager to the masses and launched very cool functions such as auto event tracking.

• The addition of demographic data in Google Analytics has led to amazing insights.

• Adobe launched a new (much improved) interface to Adobe Analytics which showed how useful a web analytics solution can be when owned by a company that made its name with UI design tools. 

• Tag management companies such as TagMan and Tealium landed many great new customers as well as big rounds of funding.  Read more...