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January 8, 2014 08:00 pm GMT
This morning Pokki, a product of Sweet Labs, announced that it will expand its application recommendation engine to Android devices, and enhance its app store for what the company calls “multi mode” devices – those built to non-traditional hardware specifications. Pokki grew its install base greatly in 2013, tallying more than 50 million downloads by partnering with two large OEMs: Acer, and Lenovo. Those deals brought Pokki onto new systems in new locations (the company has also grown its language support base, to allow it to land in more markets), but the company’s product is still very much a Windows-facing service. That Pokki saw much of its early growth by replacing the lost Windows Start button on Microsoft’s newest Windows build is therefore no surprise. Now, Pokki wants to grow its footprint not though adding new OEMs as partners — it declined to tell TechCrunch who it is speaking with and when those deals could come to fruition — but by expanding to Android, and by tweaking its core offering to better suit computers that are not builtthe old-fashioned way made popular by desktops and laptops. Pokki is both application store and app recommendation service on Windows. Computers sold by its OEM partners come with Pokki preloaded, serving apps to new computer owners. Revenue derived is shared between Pokki, and the OEM. This matters for hardware companies given their micro-margins on new devices. Form Factors Especially with the release of Windows 8, PCs have changed shape. Computers that are simply large touchscreens sans keyboards can now be purchased, as can detachable machines that convert, and tablets that flip this way and that. This leads to a PC reality in which an app best suited for a laptop might not be as good on a machine of different form. Pokki is working to adapt its technology to recommend different applications based on the type of computer it is installed on. The technology isn’t live yet, but will land in the first half of the year according to the company. I tested the results, looking at Pokki across device classes, and liked what I saw. What I use on my set of computers in terms of software certainly varies based on their form, and so having different apps presented is something that I think users will like. Also, the Pokki team pointed out, if it can improve application recommendations, it can improve
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Joh2-1P6C7g/
Pokki Plans To Take Its App Recommendation Service To Android, Expanding From Its Windows Beachhead
This morning Pokki, a product of Sweet Labs, announced that it will expand its application recommendation engine to Android devices, and enhance its app store for what the company calls “multi mode” devices – those built to non-traditional hardware specifications. Pokki grew its install base greatly in 2013, tallying more than 50 million downloads by partnering with two large OEMs: Acer, and Lenovo. Those deals brought Pokki onto new systems in new locations (the company has also grown its language support base, to allow it to land in more markets), but the company’s product is still very much a Windows-facing service. That Pokki saw much of its early growth by replacing the lost Windows Start button on Microsoft’s newest Windows build is therefore no surprise. Now, Pokki wants to grow its footprint not though adding new OEMs as partners — it declined to tell TechCrunch who it is speaking with and when those deals could come to fruition — but by expanding to Android, and by tweaking its core offering to better suit computers that are not builtthe old-fashioned way made popular by desktops and laptops. Pokki is both application store and app recommendation service on Windows. Computers sold by its OEM partners come with Pokki preloaded, serving apps to new computer owners. Revenue derived is shared between Pokki, and the OEM. This matters for hardware companies given their micro-margins on new devices. Form Factors Especially with the release of Windows 8, PCs have changed shape. Computers that are simply large touchscreens sans keyboards can now be purchased, as can detachable machines that convert, and tablets that flip this way and that. This leads to a PC reality in which an app best suited for a laptop might not be as good on a machine of different form. Pokki is working to adapt its technology to recommend different applications based on the type of computer it is installed on. The technology isn’t live yet, but will land in the first half of the year according to the company. I tested the results, looking at Pokki across device classes, and liked what I saw. What I use on my set of computers in terms of software certainly varies based on their form, and so having different apps presented is something that I think users will like. Also, the Pokki team pointed out, if it can improve application recommendations, it can improveOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/Joh2-1P6C7g/
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