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January 7, 2014 12:00 am GMT

Panasonic Teams Up With Mozilla For Firefox OS-Powered Smart TVs & Open Standards Push

Firefox OS  The Adaptive Phone  Great Smartphone Features, Apps and More  Mozilla-1Hours after LG unveiled its webOS-powered smart TV interface at CES, Panasonic has spilled the beans on its own mobile-inspired TV plans — announcing a partnership with Mozilla to use the latter’s Firefox OS (FFOS) and open Web standards ethos to open up the living room’s primary screen. Firefox OS cancurrently be found cooling its heels on some low-end phone hardware — mostly in Europe and developing markets in South America. The HTML5-based mobile OS has a mountain to climb in competing with the dominance — and reach — of Google’s Android OS. So Mozilla seeking to push it beyond mobile hardware to expand the ecosystem’s reach makes some sense. Whether the FFOS interface is going to be compelling enough to bag Panasonic smart TV buyers at the expense of other offerings, or for developers to rally behind an open platform banner for building TV apps and integrationremains to be seen. “Mozilla and Panasonic will work together to promote Firefox OS and its open ecosystem,” the pair said in a press release today.”This development aims to deliver more expansive access into smart TVsby leveraging the HTML5 and Web technologies already prevalent on PCs, smartphones and tablets, to offer consumers more personalized and optimized access to Web and broadcasting content and Web services.” Yuki Kusumi, Director of the TV Business Division of the AVC Networks Company of Panasonic, added in a statement that the partnership with Mozilla will be aimed at ramping up the interactivity and connectivity of its smart TVs — “bothinside and outside of the home”. “Panasonic had been expanding content and services dedicated for Panasonic TVs on our own portal site and our collaboration with Mozilla on Firefox OS will further accelerate various innovations and encourage many new services,” he added. The forthcoming FFOS-powered Panasonic smart TVs will make use of Mozilla WebAPIs for hardware control and operation — meaning they will also be capable of monitoring and operating other devices, such as smart home appliances. At the time of writing, Mozilla was unable to provide any screen shots of the FFOS TV interface but the pair talked up the potential offered by cross-leveraging Internet, cloud services and broadcast content, and using HTML5 to write native TV functions instead of having to create embedded programs. With the launch of this new open platform, next generation smart TVs will gain full compatibility with Web technologies and HTML5 standards used

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