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January 7, 2014 03:40 am GMT
Microsoft has acquired Parature, a cusiomer service SaaS provider,for $100 million, according to sources close to the deal. The Parature acquisition gives Microsoft Dynamics, its CRM platform, a world-class self-service knowledge base to connect with customers, such as gamers, across multiple channels, be they email, the web, chat or social media.The acquisition fills a gap for Microsoft, which has lacked a complete way to make the customer experience one that fits the far more modern customer who looks to solve their own problems more so than calling a toll-free customer service number. The companyhas all the process capabilitie to route information in a complex call center work flow but Parature helps widen its capability and to compete better against Salesforce.com, the market leader, said Bill Patterson, senior director strategy and planning for Microsoft Dynamics CRM.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-qi9atmDgMo/
Microsoft Acquires Parature For $100M In Deal To Bolster Knowledge Base For Dynamics CRM Platform
Microsoft has acquired Parature, a cusiomer service SaaS provider,for $100 million, according to sources close to the deal. The Parature acquisition gives Microsoft Dynamics, its CRM platform, a world-class self-service knowledge base to connect with customers, such as gamers, across multiple channels, be they email, the web, chat or social media.The acquisition fills a gap for Microsoft, which has lacked a complete way to make the customer experience one that fits the far more modern customer who looks to solve their own problems more so than calling a toll-free customer service number. The companyhas all the process capabilitie to route information in a complex call center work flow but Parature helps widen its capability and to compete better against Salesforce.com, the market leader, said Bill Patterson, senior director strategy and planning for Microsoft Dynamics CRM.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-qi9atmDgMo/
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