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January 3, 2014 08:12 pm GMT
As the app stores fill up, it's getting ever more expensive for developers to acquire new users. The cost to acquire a loyal user, or one that opens an app three times, grew from$1.30 in 2012 to $1.62 in 2013. Meanwhile, app downloads over 2013 broke records, though the download growth has been slowing, as previous reports have pointed out, indicating that some maturer markets are nearing their saturation point.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/TIwvL6IK9Lk/
Mobile App Marketing Costs Hit Record Highs In 2013
As the app stores fill up, it's getting ever more expensive for developers to acquire new users. The cost to acquire a loyal user, or one that opens an app three times, grew from$1.30 in 2012 to $1.62 in 2013. Meanwhile, app downloads over 2013 broke records, though the download growth has been slowing, as previous reports have pointed out, indicating that some maturer markets are nearing their saturation point.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/TIwvL6IK9Lk/
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