Marketers Learn to Play by Facebook's Changing Rules

When Sim Partners, a provider of local and social marketing technology, stopped buying Facebook ads, Jay Hawkinson anticipated a drop in how often the company's posts would appear on the social network's news feed.

The extent of the decline, however, was beyond anything he had imagined.

“We used Facebook advertising to help promote our page and content, but when we turned the ad campaign off, we saw a significant decrease in organic traffic to our page,” says Hawkinson, a partner at the company. “A small drop in organic traffic was expected with the loss of the ad promotions, but we experienced drops between 69% and 83%, numbers which are astounding.” Read more...