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December 26, 2013 01:00 am GMT
AdEspresso, a startup offering Facebook ad tools for small and medium businesses, is announcing that it has raised its first outside funding, a seed round of $500,000.The company focuses on ad optimization, namely finding the most effective combination of text and images for your ads. It says that customers upload possible images and text for the ads, then AdEspresso will test out different combinations and track the performance based on metrics like clicks, leads, and sales. For example, the company says it could tell an advertiser, ""This picture for Female from 18 to 24 is performing 40% worst than your campaign's average. Stop displaying it now!"
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rxnDuPkhXBA/
AdEspresso Raises $500K To Make Facebook Ad Optimization Easy For Small Businesses
AdEspresso, a startup offering Facebook ad tools for small and medium businesses, is announcing that it has raised its first outside funding, a seed round of $500,000.The company focuses on ad optimization, namely finding the most effective combination of text and images for your ads. It says that customers upload possible images and text for the ads, then AdEspresso will test out different combinations and track the performance based on metrics like clicks, leads, and sales. For example, the company says it could tell an advertiser, ""This picture for Female from 18 to 24 is performing 40% worst than your campaign's average. Stop displaying it now!"Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rxnDuPkhXBA/
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