7 Tips for Building a Social Media Audience

Self-proclaimed "social media gurus" are a dime a dozen these days

When it comes to a successful social media marketing strategy, it can be tough for small businesses to sort through the noise, statistics and flurry of misinformation

One statistic we found online, for instance, claims that a Facebook fan is worth about $174 — but ask a small business with 300 Facebook fans if they've seen that $52,200 reflected in their revenues and you're likely to get a skeptical look or chuckle.

For small businesses seeking to engage audiences via social media and get the most bang for their buck, figuring out where to start — and more importantly, how to leverage the huge potential of an engaged online audience — can be a daunting task. Read more...