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December 21, 2013 04:25 am GMT
When Kiip announced last week that that it's powering rewards in Zepto Labs' popular Cut the Rope mobile games, co-founder and CEO Brian Wong said it didn't share one of the key details (because, uh, reasons) that this is the debut of a new Kiip product called Challenges.The company is best-known for allowing advertisers to sponsor rewards in games and other apps at key moments, say when players beat a level. With Challenges, instead of just giving each user a reward, brands can run contests and sweepstakes and give prizes to the winners. For example, Wong said Cut the Rope players will have a chance to win plush toys today.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2KdYAHWLFBg/
Mobile Rewards Startup Kiip Upgrades Its User Contests With New Challenges Product
When Kiip announced last week that that it's powering rewards in Zepto Labs' popular Cut the Rope mobile games, co-founder and CEO Brian Wong said it didn't share one of the key details (because, uh, reasons) that this is the debut of a new Kiip product called Challenges.The company is best-known for allowing advertisers to sponsor rewards in games and other apps at key moments, say when players beat a level. With Challenges, instead of just giving each user a reward, brands can run contests and sweepstakes and give prizes to the winners. For example, Wong said Cut the Rope players will have a chance to win plush toys today.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2KdYAHWLFBg/
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