Sisters Use Instagram to Build a Brand, Flaunt 'Family Jewels'

The best advice brands get about branding via social media is to "be yourself" and "show a human side to your brand." Few small businesses do these things better than Dannijo, a high-end jewelry line founded by sisters Jodie Snyder Morel and Danielle Snyder. They founded the brand in 2008, after a life of tinkering and crafting with their dad's medical tools, which inspired the brand's industrial chic look.

The rise of the visual web has been a blessing for the sisters, whose colorful baubles and statement pieces pop on platforms like Instagram (77,000 followers) and Pinterest (9,000 followers), and even Twitter, thanks to its visual "Twitter Cards." Their website even features a shoppable Instagram gallery powered by Olapic, and customers who interact with user pics on the site are 3x more likely to convert, showing the power of social media and user-generated content. Read more...