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News Corp Wants the Rights to Your Viral Videos
There's money in viral videos, and News Corp wants a piece
The media giant announced on Friday that it had acquired Storyful, a media startup that finds and verifies content posted to social media. Billing itself as "the world's first social news agency," Storyful launched in 2010 and is based in Dublin, Ireland. The company was founded by Mark Little, an Irish television journalist and author
See also: YouTube's 10 Most-Viewed Ads of 2013
Events such as the Arab Spring and more recent unrest in the Ukraine have flooded social media with video and pictures. News agencies rushed to incorporate this content into coverage, while scrambling to ensure it was legitimate. The $25 million deal will provide News Corp with a dedicated unit that combs sites like YouTube for to-the-minute content from primary sources with high value potential for news outlets. Read more...
More about Viral Videos, News Corp, Storyful, Business, and MediaOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/jTY6p60je70/
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