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December 20, 2013 04:19 am GMT

Loop Upgrades Its Mobile Survey App, Adds A Pro Account For $99 A Year

ipad miniLoop, a startup that makes it easy and quick for retailers to collect feedback from customers, has released version 2.0 of its iOS app. The most important change probably isn't a product feature, but the fact that Loop is ready to start charging.With Loop (which I tried out in May), it's easy for business to put together a survey with a few questions, and then to display that survey on an iPad that they hand to the customer while they're still in the store. As a result, co-founder and CEO Rajit Marwah said consumers are much more likely to respond than they would to, say, an email survey (though businesses also get a survey link that they can share via email, Facebook, Twitter, or anywhere else). The mobile app also allows businesses to see real-time results.

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