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December 20, 2013 09:00 pm -05

7 Tips for Improving Your Ecommerce Strategy

E-commerce

As customers increasingly turn to the Internet and smartphones for purchasing decisions, economies are seeing brick and mortar evolve into "click and order," and ecommerce become intertwined with m-commerce

More and more businesses are expanding online — from grocery stores to "beer grams," almost any product or service is available via the click of a button or the swipe of a finger. What's more, studies show [PDF] online customers are exceedingly loyal — perhaps even more so than customers who shop in-store.

See also: 10 Predictions About the Future of Ecommerce

For businesses breaking into the ecommerce space, the process can be a bit of a whirlwind. Ecommerce presents countless opportunities for retailers and brands, so businesses seeking to take advantage of the benefits must also address some tough decisions — site design, mobile and social media strategies, customer service and product pricing, to name a few. Read more...

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Original Link: http://feeds.mashable.com/~r/Mashable/~3/tLRlRMKc-gI/

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