Print Ad for the Moto X Changes Colors When You Touch It

Who says there's no innovation in print advertising?

A print ad in the January issue of Wired will offer more interactivity than most online ads. As the video above shows, the full-page execution includes buttons that you can push to change the color of the pictured Moto X. The ad uses paper-thin components including a battery, LEDs and a keyboard-like button membrane to achieve that feat, according to a Motorola rep. Digitas created the ad, which was designed to underscore the handset's customizability

About a quarter of Wired's readers —153,490 — will see the ad, which is being distributed in the New York and Chicago metro areas on Thursday. Moto decided to focus its media buy on those two cities to support extensive ad campaigns in those markets, a rep says. Read more...