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December 19, 2013 09:59 pm GMT

Instagram Says First Ad Results Are Promising With Recall Up 32%, Shows It Wants TV Brand Dollars

Screenshot 2013-12-19 at 9.02.58 AMInstagram may prove a valuable platform for advertisers. Instagram released its first results on ads since they began appearing November 1st. Brands saw average ad recall up 32% while brand message awareness was up 10% across four campaigns, with Levi's reaching 7.4 million US 18-34 year olds in 9 days while Ben & Jerry's reached 9.8 million US 18-35 year olds in 8 days. These don't prove real return on investment, but Instagram calls the results "promising".

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9g9mivJ79W4/

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