Instagram Ads Work, Advertisers Say

Six weeks after Instagram began running ads on its platform, some results are in. They give a pretty positive — although incomplete — picture.

On Nov. 1, Instagram began running ad campaigns from 10 advertisers, including Adidas, Burberry, Michael Kors, Ben & Jerry's and Levi's, among others. The Facebook unit Thursday released results from the latter two advertisers plus two unnamed advertisers. Among the findings: There was a 32% incremental lift in ad recall per campaign for people who were repeatedly exposed to a particular campaign versus control groups. That means if you saw an Instagram ad for a new product, like Ben & Jerry's Scotchy Scotch ice cream, you were 32% more likely to remember that product than those who had not seen the Instagram ad. Read more...