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December 18, 2013 04:01 am GMT
Facebook could have made it easy for advertisers to port their TV commercials or online pre-rolls into its new video ad unit. Instead, it's spawned a fresh video ad format designed to minimize disruption to the user experience. While advertisers might be a bit annoyed they can't reuse existing creative, Facebook's decision could reduce backlash and preserve its audience. And it's not the first time.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8SzjaNKGHLg/
Facebooks Silent Autoplay Video Ads Require Custom Content To Shine
Facebook could have made it easy for advertisers to port their TV commercials or online pre-rolls into its new video ad unit. Instead, it's spawned a fresh video ad format designed to minimize disruption to the user experience. While advertisers might be a bit annoyed they can't reuse existing creative, Facebook's decision could reduce backlash and preserve its audience. And it's not the first time.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8SzjaNKGHLg/
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