Facebook Video Ads Are Here, but Will Users Click?

Facebook's motto is "move fast and break things," but it appears the company tried to do the opposite with its latest ad product.

Facebook confirmed Tuesday that it is testing video ads this week that automatically start playing in the News Feed on desktop and mobile. The move is among the most significant of the company's many, many efforts to introduce new revenue-generating products following its IPO last year. Some analysts predict that video ads could be a billion-dollar market opportunity for Facebook, but it comes with the risk of potentially alienating users