10 Tips for Improving Your Mobile Advertising Campaign

Figuring out how to use mobile ads for a startup or small business isn't easy

Most entrepreneurs have struggled with online advertising, period. And adding mobile to the mix can seem confusing and expensive.

But with so many people on their phones 24/7, neglecting to explore this new territory is a mistake

We asked 10 entrepreneurs to share their best tips for creating a mobile ad strategy that actually drives results (instead of just eating up marketing budgets). Here are their best answers:

1. Use In-Ad Engagement to Lower CPAs

There is a rule in mobile that every additional click required loses half your audience. Make sure your ad is interactive, and encourage in-ad sign-ups for email or offer claiming. With this type of campaign, you will see click-through rates that are two times higher. Read more...