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December 17, 2013 10:00 pm GMT
It's not that common for PR firms to invest money into startups, but VSC, a PR firm that focuses on tech and marketing strategy, is debuting a new fund today that focuses specifically on helping hardware startups go to market. Called Wareness.io, the initiative is framed at a marketing studio focused on hardware, wearables and software for hardware startups.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/F97-Nh-wRzg/
Tech PR Firm VSC Debuts Wareness.io To Fund And Advise Hardware Startups
It's not that common for PR firms to invest money into startups, but VSC, a PR firm that focuses on tech and marketing strategy, is debuting a new fund today that focuses specifically on helping hardware startups go to market. Called Wareness.io, the initiative is framed at a marketing studio focused on hardware, wearables and software for hardware startups.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/F97-Nh-wRzg/
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