Facebook Launches Auto-Play Video Ads

Facebook's long-awaited and, for many, long-feared auto-play video ads are here.

The company announced Tuesday morning that it's testing such ads in the News Feed with a handful of advertisers. Among those are Summit Entertainment's Divergent, a film set for a March release. The ad for that film, and the other video ads, runs without sound unless you tap it, in which case you can also expand it to full screen. At the end of auto-play video, a carousel appears where you can click on two additional videos

In a blog post, Facebook also notes that videos you see on mobile will have been downloaded in advance via a Wi-Fi connection — when available — so it won't affect your data plans. Just a "small number" of Facebook users will begin seeing the ads this week, according to Facebook Read more...