Twitter's Promoted Accounts Coming to Your Mobile Timeline

Twitter on Monday announced that users will soon begin seeing Promoted Accounts in their mobile timelines.

Promoted Accounts, introduced in 2010, are a way for advertisers to get their Twitter feeds in front of more users. On desktop, they have appeared as "who to follow" recommendations. Though the ads have run in a dedicated space above "Trends" on desktop, on mobile they will appear in the timeline, à la Promoted Tweets:

Twitter has been running a beta program with a few businesses for the new ad unit and is satisfied enough with the results to take it global, Tarun Jain, product manager of revenue, wrote in a blog post on Monday Read more...