An Interest In:
Web News this Week
- March 29, 2024
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
December 16, 2013 10:40 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/n0_pQ_KP16I/
Bite-Size Idea Made a Big Difference for Cupcake Shop
During the 2008 recession, Melissa Ben-Ishay was fired from her advertising job. After hearing the news, Ben-Ishay's brother encouraged her to go home and bake cupcakes, so they could start a business. And just like that, Baked By Melissa was born.
Baked By Melissa started small — the first store, in 2009, was a window in New York's trendy SoHo neighborhood manned by Melissa herself. The cupcakes were bite-sized, so customers could have one of everything, without feeling "gluttonous."
"We reached out to the key players — who are still a part of the organization today — to take advantage of every opportunity that came our way," says Ben-Ishay, who says the word-of-mouth buzz snowballed into press opportunities and high demand. Read more...
More about Business, Marketing, Small Business, Food, and Mashable VideosOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/n0_pQ_KP16I/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable