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December 14, 2013 12:35 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/L1WLEF100u0/
Facebooks New Offline Sales Measurement Trick Could Make Ad Clicks Obsolete
Facebook is launching a new way for brick-and-mortar business owners to measure if their Facebook ads drove in-store sales, even if customers never clicked. Businesses can buy ads, then send Facebook privacy-safe data on who bought what, and Facebook will tell them how much people who saw the ads bought compared to those who didn't.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/L1WLEF100u0/
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