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December 13, 2013 11:30 pm GMT

Naked Stop-Motion Empowers You to Love Your Body

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Sex sells, according to today's advertising world. But one health technology company is using nudity in a more positive way.

The video above used 100 nude models in a stop-motion video to tell the story of a man named Sam, who struggles with how he looks naked. The models lie on the floor, forming everything from Sam's pudgy body to rainclouds and fireworks.

See also: 5 Health Tech Trends to Watch in 2014

Withings, the company behind the campaign, wants to promote the general healthy practice of "listening to your body," rather than a specific product

London-based creative agency Man+Hatchet shot the video for Withings over the course of three days in a basketball stadium in Tallinn, Estonia. The video is comprised of 2,000 images Read more...

More about Viral Videos, Health, Beauty, Naked, and Body Image

Original Link: http://feeds.mashable.com/~r/Mashable/~3/l9h8xXOOFT8/

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