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December 12, 2013 01:18 am GMT
Twitter just announced a new feature that it calls "broad match for keyword targeting." Supposedly, this will allow advertisers running keyword-targeted campaigns to reach users who are using synonyms, alternate spellings, or "Twitter lingo."When the company announced keyword targeting in April, Senior Director of Revenue Products Kevin Weil told me that the goal of the program was to make tweets (as opposed to the "interest graph" of who you follow) a "first-class citizen" in Twitter's ad targeting, and to allow advertisers to reach users at the right moment, i.e., when they're actually discussing a relevant topic.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Q8a7hmducLM/
Twitter Broadens Its Keyword Targeting For Ads With Synonyms And Twitter Lingo
Twitter just announced a new feature that it calls "broad match for keyword targeting." Supposedly, this will allow advertisers running keyword-targeted campaigns to reach users who are using synonyms, alternate spellings, or "Twitter lingo."When the company announced keyword targeting in April, Senior Director of Revenue Products Kevin Weil told me that the goal of the program was to make tweets (as opposed to the "interest graph" of who you follow) a "first-class citizen" in Twitter's ad targeting, and to allow advertisers to reach users at the right moment, i.e., when they're actually discussing a relevant topic.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Q8a7hmducLM/
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