Special K Ad Tells Women to Stop the 'Fat Talk'

Ladies, Special K wants you to stop with the fat talk

According to the cereal company's new 2-minute spot, 93% of women engage in some form of social media self-shaming. To help put an end to the negativity, online and in real life, Special K created a nondescript clothing store and posted real, fat-talking tweets around the store and on price tags

At first the women were outraged to see comments like "I have a muffin top" and "#cow" scattered around, but eventually, they come to realization that they are their own worst enemy Read more...