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December 12, 2013 11:51 pm GMT
Swedish health and fitness app ShapeUp Club has been quietly building its user base over the last couple of years. Indeed, it's almost as if it has been taking its playbook from that other noted Swedish success story of recent years: Spotify. By concentrating on the local Nordic markets it knows well, the startup has been able to build its product largely outside of a bigger market like the US, just as Spotify did, prior to its US launch. Then again, this is perhaps not unexpected - it's rapidly amassing a battle group of former Spotify executives, for one. But this week it's vision is to become more fully realised with a name change to Lifesum and a restated vision to take on the world of 'wellbeing' apps which aim to do more than simply help you lose weight.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sJGOKtqV2cc/
Lifesum Is Taking Its Playbook Straight From Spotify And A Few Of Its Executives
Swedish health and fitness app ShapeUp Club has been quietly building its user base over the last couple of years. Indeed, it's almost as if it has been taking its playbook from that other noted Swedish success story of recent years: Spotify. By concentrating on the local Nordic markets it knows well, the startup has been able to build its product largely outside of a bigger market like the US, just as Spotify did, prior to its US launch. Then again, this is perhaps not unexpected - it's rapidly amassing a battle group of former Spotify executives, for one. But this week it's vision is to become more fully realised with a name change to Lifesum and a restated vision to take on the world of 'wellbeing' apps which aim to do more than simply help you lose weight.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sJGOKtqV2cc/
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