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December 12, 2013 08:15 pm GMT

Instagram Introduces Instagram Direct

instagramdirectToday at a press event in New York, Instagram founder Kevin Systrom has announced that the photo-sharing service is introducing private photo-sharing and messaging. The feature is called Instagram Direct. Instagram has always been a mostly public social network, with a broadcast structure instead of connections based on mutual friendship, like Facebook. The introduction of Instagram Direct marks a new phase for the company.

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