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December 12, 2013 10:40 pm GMT
The social drink finding and collection app Elixr gets a fresh redesign for iOS 7 today, launches and Android version and adds a bunch of features to an already very fun app. The app and service also score an investment from Tumblr founder David Karp. I’ve been an Elixr user for some time and find it enjoyable and engaging. It’s essentially a mashup of Foursquare and Instagram, with a focus on detailed images and impressions of alcoholic drinks and beers at a given location. You’re encouraged to snap a photo and then rate your drink and give some details about the establishment. When I originally spoke to Jeff Rock and Marc LaFountain of Mobelux about the app earlier this year, they said that the guiding question behind the app’s creation was ‘why can’t I just open an app that tells me where to get a good drink?’ Today’s release marks the first major redesign of the app, with a full on iOS 7 look, and a bunch of new features. The new design is fresh and crisp, with a very nice little image editor blended into the capture process, along with the standard filter set. The overall interface of the app has now been massaged to make Elixr a much more social affair, with interlinking sections like a list of drink ‘to-do’s’ that you can add by simply tapping a button as you scroll through your timeline. You’ve also now got a section to enter the bartender that made your drink, as well as rating the quality and enjoyment of the drink. Elixr now pairs the fun of sharing an image of a drink — and getting the associated ‘likes’ and comments — with a truly useful network for those that like to enjoy a good tipple. Even if you don’t follow anyone, the search feature of the app will now pinpoint great drinks and venues for you based on the checkins of others. This is what I found so interesting about Foursquare’s ‘pivot’ of sorts earlier this year when it refocused on becoming a discovery network instead of a check-in game. With this update, Elixr becomes a goodresource for drink fans, not just a place to tip others off to what you’re enjoying. Other new features include private check-ins — something Foursquare itself is pulling back from, but still allows via its API — member notifications and a better
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/g3Vm-A84TXs/
Drink Discovery App Elixr Scores Investment From David Karp, Gets Fresh Redesign And Android App
The social drink finding and collection app Elixr gets a fresh redesign for iOS 7 today, launches and Android version and adds a bunch of features to an already very fun app. The app and service also score an investment from Tumblr founder David Karp. I’ve been an Elixr user for some time and find it enjoyable and engaging. It’s essentially a mashup of Foursquare and Instagram, with a focus on detailed images and impressions of alcoholic drinks and beers at a given location. You’re encouraged to snap a photo and then rate your drink and give some details about the establishment. When I originally spoke to Jeff Rock and Marc LaFountain of Mobelux about the app earlier this year, they said that the guiding question behind the app’s creation was ‘why can’t I just open an app that tells me where to get a good drink?’ Today’s release marks the first major redesign of the app, with a full on iOS 7 look, and a bunch of new features. The new design is fresh and crisp, with a very nice little image editor blended into the capture process, along with the standard filter set. The overall interface of the app has now been massaged to make Elixr a much more social affair, with interlinking sections like a list of drink ‘to-do’s’ that you can add by simply tapping a button as you scroll through your timeline. You’ve also now got a section to enter the bartender that made your drink, as well as rating the quality and enjoyment of the drink. Elixr now pairs the fun of sharing an image of a drink — and getting the associated ‘likes’ and comments — with a truly useful network for those that like to enjoy a good tipple. Even if you don’t follow anyone, the search feature of the app will now pinpoint great drinks and venues for you based on the checkins of others. This is what I found so interesting about Foursquare’s ‘pivot’ of sorts earlier this year when it refocused on becoming a discovery network instead of a check-in game. With this update, Elixr becomes a goodresource for drink fans, not just a place to tip others off to what you’re enjoying. Other new features include private check-ins — something Foursquare itself is pulling back from, but still allows via its API — member notifications and a betterOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/g3Vm-A84TXs/
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