Is CPE the Best Way to Quantify ROI?

Millions of consumers saw your last digital campaign, which means they physically laid eyes on it, giving you some juicy numbers for a case study and bragging rights in your competitive circles.

But what impact did those ads really have? Any lasting effect at all? Were there any converts out of that massive nameless, faceless audience? To know, you might want to analyze your cost per engagement.

In our Metrics That Matter series, we've talked to marketers to get their opinions and advice on evaluating just how engaged their audiences are — and how this translates into ROI. Read more...