4 Tips for Getting Press Coverage

At small businesses both old and new, many hats are worn behind the scenes. Press outreach is handled by an owner or manager rather than being outsourced to an experienced firm. To complicate things, PR strategies vary based on location and industry — choosing the best media outlet to approach is just half the battle. It's no surprise many small businesses find themselves in the dark

But, getting press has powerful potential — the chance to get your product or service in front of people who may not only like it, but need it. Being coy with your offerings isn't only bad for business; it's unfair to people in your market who may be hoping to find something just like you Read more...