How to Optimize Your Marketing in Real Time

Attention is the currency of the Internet, and the brands that can capture and capitalize on it stand to gain a great deal. Their conversions increase, their acquisition rate will improve and their bounce rate will lower. Perhaps just as importantly for businesses, marketers will be able to know if the time and money they invested in creating a campaign was well spent.

“You have to be obsessed, diligent, genuine and personal to win over your customers at every turn. To keep customers happy and engaged across every channel, you have to be customer-obsessed first and foremost,” says Michael Blumenfeld, consultant for U.S. financial/insurance services at Maxymiser. Read more...