Is Your Website a One-Hit Wonder?

Few businesses strive for a website that's the equivalent of a one-hit wonder.

If visitors are coming to your site and engaging — possibly even converting — and then leaving, never to return again, you're probably wondering why this happens (and if it matters, particularly if overall pageviews or conversion numbers are solid).

We're talking to marketers as a part of our Metrics That Matter series, and asking them about the importance of visitor retention as well as the extent they pay attention to recency and frequency of visits. Below are a few suggestions for analyzing this particular metric, as well as insight into why it's worth taking a look at these traffic trends. Read more...