How to Drive Successful Customer Acquisition

New blood. Fresh meat.

Pardon the graphic references, but they cut to the heart, so to speak, of one of the most important goals of your business: drawing in new customers. But how do you convince folks to do what you want them to do — namely, buy your products and services — and keep them coming back for more?

Consider the weight not only of today's purchase, veteran marketers say, but the benefit of brand building for the long term.

"Were always asking, 'What's the lifetime value of a customer?'" says Deborah Lammon, SVP, Portfolio Partner at UM, which handles Sony Pictures Entertainment and Electronics accounts"We want to engage that person, not just once, but over a long period of time, maybe the lifetime of a franchise." Read more...