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December 5, 2013 06:28 am GMT
Twitter is ready to roll out retargeted ads fueled by browser cookies, sources confirm. Twitter could make the announcement as soon as tomorrow, expanding retargeted ads beyond the "experimental" phase that started in July. The secret sauce of Twitter's retargeting is the use of your account as a cross-device identity layer so it can target ads on mobile based on where you've been on the web.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PKM3KLsPycg/
Twitter Is About To Officially Launch Retargeted Ads
Twitter is ready to roll out retargeted ads fueled by browser cookies, sources confirm. Twitter could make the announcement as soon as tomorrow, expanding retargeted ads beyond the "experimental" phase that started in July. The secret sauce of Twitter's retargeting is the use of your account as a cross-device identity layer so it can target ads on mobile based on where you've been on the web.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PKM3KLsPycg/
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