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December 3, 2013 10:03 pm GMT
In-store analytics provider RetailNext is plugging a hole in its product suite with the acquisition of Nearbuy Systems, a three-and-a-half year old in-store mobile analytics firm backed by $2.5 million from Eric Schmidt'sInnovation Endeavors,Motorola Solutions Venture Capital, Metamorphic Ventures, and others. Terms of the deal were not disclosed, but it is an all-stock, 100% equity deal which values Nearbuy in the "high teens millions" internally at RetailNext. RetailNext CEOAlexei Agratchev characterized the acquisition as not being an exit for Nearbuy stakeholders, but a way for the two firms to "build a really big business together."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/T3SLQhMRQk4/
RetailNext Acquires Eric Schmidt-Backed Wi-Fi Analytics Company, Nearbuy Systems
In-store analytics provider RetailNext is plugging a hole in its product suite with the acquisition of Nearbuy Systems, a three-and-a-half year old in-store mobile analytics firm backed by $2.5 million from Eric Schmidt'sInnovation Endeavors,Motorola Solutions Venture Capital, Metamorphic Ventures, and others. Terms of the deal were not disclosed, but it is an all-stock, 100% equity deal which values Nearbuy in the "high teens millions" internally at RetailNext. RetailNext CEOAlexei Agratchev characterized the acquisition as not being an exit for Nearbuy stakeholders, but a way for the two firms to "build a really big business together."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/T3SLQhMRQk4/
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