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December 3, 2013 10:00 pm GMT
It's not unusual to hear complaints about websites that are too focused on maximizing clicks but it's a little surprising to hear those words coming from Tony Haile, CEO of real-time analytics startup Chartbeat. After all, Chartbeat is arguably the perfect tool for monitoring the effectiveness of a click-focused strategy.Yet when I spoke to Haile yesterday, he told me, "For a long time now, I have been somewhat frustrated by the way we as an industry have been chasing traffic. We've been buying traffic, using linkbait headlines, throwing in slideshows, all because it's driving more traffic, more traffic, more traffic. But the real goal is not to build traffic, it's to build an audience."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/J04J8sSvXk8/
Chartbeat Looks Beyond Clicks With Redesigned Publisher Analytics
It's not unusual to hear complaints about websites that are too focused on maximizing clicks but it's a little surprising to hear those words coming from Tony Haile, CEO of real-time analytics startup Chartbeat. After all, Chartbeat is arguably the perfect tool for monitoring the effectiveness of a click-focused strategy.Yet when I spoke to Haile yesterday, he told me, "For a long time now, I have been somewhat frustrated by the way we as an industry have been chasing traffic. We've been buying traffic, using linkbait headlines, throwing in slideshows, all because it's driving more traffic, more traffic, more traffic. But the real goal is not to build traffic, it's to build an audience."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/J04J8sSvXk8/
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